The recipient is offered the opportunity to send their own customized cards to friends, family, etc. Some websites use virtual cards to market and draw attention to their other products and services, which may be their main product or service. Such websites invariably include banner ads and others selling a variety of products. Then the card may be viewed, played, copied, printed, etc. Virtual card recipients are often sent an email with a link to a website where the card was created. Today among many others, Blue Mountain remains as a significant, large website devoted mostly to virtual cards. After a bankruptcy by, Blue Mountain was sold to American Greetings for $35 million. The Cable News Network and Business 2.0 cited this as evidence of the beginning of the so-called dot-com bubble. ![]() The company was sold to in 1999 for $780 million. That same year a paper greeting card company called Blue Mountain began creating virtual cards. By late spring of 1997, a total of 1.7 million were electronically distributed. And the 1995/1996 Christmas season saw days where up to 19,000 cards were sent. The first summer resulted in up to 2,000 cards per day. Over the first few weeks, dozens of cards were sent out each week. ![]() ![]() Virtual cards were first started by Judith Donath at MIT Media Lab in 1994 and were created by the website called The Electronic Postcard. This term is also known as ecard, icard, i-card, digital postcard, cyber greeting card or digital greeting card.
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